Designing the spa experience for Sofitel M Gallery Collection's flagship hotel in Dubai

When Sofitel launched its maiden M Gallery Collection Hotel in the heart of Old Dubai, The Canvas Hotel, they also developed a new spa concept which would follow a newly authored unique holistic health philosophy. Trivium was appointed as the branding agency to develop the brand strategy and creative assets for this new spa. The Agency was engaged right from conceptualisation and entrusted to develop the spa positioning, naming and design of the look-and-feel for the space. Working closely with the operation team and interior design team, Trivium delivered a complete suite of brand assets to help launch Sofitel’s maiden Myst Spa.

Scope of work:
Etymology (naming), identity design (logo development), brand architecture and positioning, brand assets (graphic, typography, colour palette), guidelines (brand application, tone of voice, photography) collateral design with copywriting, interior space branding consultancy and artworks, advertising campaign development, social media and digital advertising asset development, arabic content included, operational touchpoints design