Development of 3D modeled artworks for promotional launch of new Reel Cinemas attractions

Following their cineplexes at Dubai Mall and Dubai Marina Mall, Reel Cinemas launched their third venue at the swanky new concept mall, The Beach on the Jumeirah Beach Residence strip. With the intent to keep the focus largely on the amazing location they were positioned at, a visually stunning master creative was developed by the Trivium VFX team – an extraterrestrial space craft in the shape of the Reel logo arriving at the beach, showing the very obvious JBR skyline in the background. The visual recreated an ominous Hollywood blockbuster outer-world impact.

Reel Cinemas also engaged with Trivium on another strategic brand campaign to launch their Premier cinemas category at Dubai Marina Mall, claimed to be the city’s most premium cinema experience with the first-of-its-kind concierge services and luxury seating facilities. For this campaign, Trivium developed an exciting campaign creative featuring a starlet at the cinema, surrounded by paparazzi and those ready to serve her. The creative likened how customers could expect to be treated when they watch movies at Reel Cinemas at Dubai Marina Mall.

From the below videos, watch how the Trivium VFX team developed these striking visuals.

Scope of work:
For visuals – 3D modelling, sculpting, matt-painting, light and texturing, high-resolution rendering, graphic manipulation and retouching. For campaign – master concept, copywriting, art working for print, outdoor and digital media.