Launching the first ever rewards programme in education for the GEMS Group

When UAE’s biggest education provider, the GEMS Group decided to launch their school-wide loyalty and rewards program, Trivium was appointed as the Agency to lead the brand strategy and develop all communication assets for operation and launch purposes. Right from building the brand to taking it to market, Trivium championed the creative process helping the programme find instant integration within the user network.

Scope of work:
Etymology (naming strategy), identity design (logo development), brand architecture and positioning, brand assets (graphic, typography, colour palette) guidelines (brand application, tone of voice, photography), collateral design with copywriting, website and mobile app skin designs, advertising campaign development, social media and digital advertising asset development, radio campaign scripting and production, Arabic content included, operational touchpoints design