Radio Campaign to promote Dubai Summer Surprises at The Dubai Mall

Coinciding with the London Olympics, the brief for the Dubai Summer Surprises campaign for The Dubai Mall required an integrated marketing roll-out, based on a master creative concept that brings fashion and sport together. The bilingual campaign which included a raffle promotion, saw crisp copy communication scripted in English and Arabic and a series of creative adaptations that includes in-mall branding exercises, print advertising in popular publications, digital LED screening, outdoor advertising in busy centres within the city to even ambient marketing events within the mall spaces. A radio campaign to support the promotion in English, Arabic and Hindi was also developed and aired on popular radio channels within the UAE which was scripted and produced by the team at Trivium.

Scope of work:
Conceptualisation and writing of script, translation, sourcing of voice-overs and music with recording, sound-engineering.