Radio campaign to promote Mega Skate sessions at The Dubai Ice Rink

The Mega Skate Session campaign was built around expert skaters who steal the show and we all love to watch while at the Ice Rink when at The Dubai Mall. To hype the excitement that comes with ice-skating, we created our own ‘Ice Man’ and caught him in conversation with an excited teenager, promoting the special deal message of longer skating sessions which was made clear through simple dialogue. This bilingual campaign was scripted and produced by the team at Trivium.

Scope of work:
Conceptualisation and writing of script, translation, sourcing of voice-overs and music with recording, sound-engineering.