Launching a smashing new sporting facility in the heart of Lusail

Waldorf Astoria opened doors in Doha’s futuristic Lusail district just in time for the FIFA World Cup, welcoming sporting fans and excited tourists from around the world. Situated on the only private beach in Lusail, the hotel offers a luxury oasis in the Arabian Gulf. Resort-style amenities include family friendly pools, a waterpark, cabanas, plus kids’ and teenagers’ clubs. An other unique facility offered to hotel guests and local residents is a sporting facility like no other. The Racquet Club features the best of panel, squash, tennis and badminton facilities with state-of-the-art courts and amenities.

Trivium was appointed to launch the brand journey for this new facility and through a strategic process of design and experiential planning, we produced a dynamic logo identity followed by other branding assets, communication materials and onsite livery.