Crafting the perfect Turkish inspired brand for the shisha lounge on The Palm.

Located in the unique and luxurious setting of Raffles The Palm Dubai, Kalian by the Beach is set to be the city’s most resplendent shisha lounge where guests are instantly engulfed by the unmistakable charm of Istanbul. Kalian offers a spectacular lounge-style set-up, including richly coloured sofas, cushions, candles, Turkish café cuisine and shisha, overlooking the picturesque Palm Dubai.

Taking inspiration from Kufic typography and Turkish patterns, the rustic alleys of Istanbul, our branding concepts and creatives blended strong Turkish influence with designs that sit perfectly against the unique and luxurious settings of the Palm beach. Following the development of the identity and visual language, these were then be adapted for development of operational collaterals and marketing communications.