Designing the brand journey for a home-grown Organic Foods entrepreneurship.

Happy Earth Organic is an upcoming one-stop-shop for authentic, healthy organic products in the UAE. As a home-grown UAE-based venture, Happy Earth Organic is set to launch their online shopping platform that will feature a wide collection of healthy foods that includes Organic, Natural, Vegan, Gluten-Free, Dairy-Free, Keto products and more. Happy Earth Organic is committed to reframing the discussion around healthy eating habits by not just offering organic foods but creating a sense of community.

From designing the brands identity to developing the visual journey, personality and positioning, Trivium helped build a vibrant design language to package a world-class product offering. From establishing the brands principles to expanding design across product packaging and customer communications, Trivium continued to support the company’s launch activations and marketing communications which included designing the website UI and also producing the launch social media content.