Crafting a new graphic style for the iconic Burj Al Arab hotel

As part of a hotel-wide exercise to revitalize the overall hotel experience was the required to refresh the look and feel for hotel, corporate and guest communications for the globally renowned Burj Al Arab hotel. The Trivium creative team artistically crafted a set of visuals inspired by the unique sail-like shape of the hotel in a silhouette form, set against the canvas of myriad of colors and hues of the sky. The visuals blended regal tones with subtle touches of luxury golden finishes, reflective of the luxurious interiors appointed within the hotel. The final designs were adapted across a suite of internal communication touchpoints and operational collaterals.