A unique branding concept for a versatile space in the heart Dubai Marina

The Amara Lounge is a space designed with residents in mind. Whether taking breakfast or a quick bite over business meetings or dining alfresco on the podium terrace, Amara Lounge at Jumeirah Living Residences at the Dubai Marina is a place for residents to make their own.

Trivium kickstarted the branding process with a naming exercise, followed by the design of the logo identity and visual language that would then be adapted for development of operational collaterals and marketing communications.