Establishing brand disciplines for Abu Dhabi's top hospitality provider

Aldar envisions to transform destinations by reimagining guest experiences in the region. Through their subsidiary Aldar Hotels & Hospitality (AH&H), the company has established itself as the developer of some of the best holiday destinations in the UAE with a portfolio that includes hotels, golf courses, beach clubs, restaurants, marinas, and parks. Although a sub-entity under the master Aldar brand, AH&H needed a unique set of communication disciples that allowed it function as an unmistakable part of Aldar but still present itself within a framework that resonated to its industry peers and hospitality guests.

Trivium partnered with AH&H to define guiding principles and visual assets that achieved these objectives through the development of a series of communication tools, templates and guidelines that allowed for the brand to maintain corporate standards yet be fluid enough for creative messaging and B2B communications.