Launching Grammy Award Winning Legend Quincy Jones' Bar in Dubai

Quincy Jones is more than just a Motown legend. He’s an American record producer, musician, songwriter, composer, arranger, and film and television producer, all across a career that spans 70 years in the entertainment industry plus a record 80 Grammy Award nominations, 28 Grammys, and a Grammy Legend Award in 1992.

And in 2017, he also opened his first ever jazz club in Dubai at Palazzo Versace Dubai. The venue showcases world-class performances from emerging artists handpicked by the music legend himself. This soulful bar oozes old-world charm that can be enjoyed over fine cigars, sumptuous bar bites, and a wide selection of beverages inspired by the legendary achievements of Quincy Jones.

Trivium had the privilege to develop the launch advertising creative for the bar that was showcased across print and digital advertising media in dining and social events channels. Following the launch, our team continued to produce promotional and advertising creative for visiting acts that include jazz singer Nstasia and Drummer Compose Ollie Howell.