Launch campaign to promote Hampton by Hilton's first ever all-inclusive resort in Ras Al Khaimah

In the summer of 2021, Hampton by Hilton launched its first-ever resort property on Marjan Island in Ras Al Khaimah, with its all-inclusive offering as a promotional highlight. As part of the launch activation and marketing efforts, Hilton MEA appointed Trivium to produce an integrated advertising campaign, with a 360 marketing rollout across various channels.

Apart from the master visual concept (created with extreme image manipulation) that was used for various advertising media, we also produced a video commercial that played in cinemas and YouTube, plus radio commercials in English and Arabic.