Promoting the gift of choice with the Emaar Gift Card

As a retained agency for the Emaar Gift Card program, Trivium has produced numerous advertising campaigns and various marketing activations to not just create brand awareness for the card, but to effectively promote redemption networks and program benefits. Through a calendar year, Trivium would work closely with the Emaar marketing team to plan various marketing strategies to build a loyal base among mall shoppers and Dubai residents with recommendations for tactical or conceptual creatives through the mixed media and channels for maximum reach and engagement.

Some of the campaigns in recent years include the ‘Gift Happiness’ and the ‘Gift of Choice’ campaign which were very well received. Other creatively communicated tactical promotions for features such as ‘Group Gifting’ also reflected an increase in card sales and redemptions, effectively establishing the brands positioning as the ‘Absolutely Everything’ Gift Card.