Smashing Sport:
Launching The Racquet Club in Lusail
BRAND IDENTITY DEVELOPMENT
LOGO DESIGN
COMMUNICATION MATERIALS
ONSITE LIVERY DESIGN
EXPERIENTIAL PLANNING
Trivium collaborated with Waldorf Astoria in Doha to launch The Racquet Club, a state-of-the-art sporting facility in Lusail. Designed to elevate the guest experience, the facility features world-class courts for padel, squash, tennis, and badminton.
Our creative team developed a dynamic logo and brand identity, reflecting the energy and sophistication of the facility. Through strategic experiential planning, we extended the brand to communication materials and onsite livery, ensuring a cohesive and engaging presence.
The result is a bold and modern brand for The Racquet Club that enhances Waldorf Astoria Lusail’s offering, appealing to both hotel guests and local residents.
Design Strategy
Our design strategy centered on creating a dynamic and modern identity for The Racquet Club. The logo and branding assets were crafted to convey energy and sophistication, seamlessly integrating with Waldorf Astoria’s luxurious ethos. Communication materials and onsite livery were designed for maximum impact, enhancing the facility’s visibility and appeal to diverse audiences.
