Celebrating a unique partnership between two like-minded global champions.
DIGITAL STRATEGY
VIDEO EDITING
LANGUAGE ADAPTATION
MEDIA COORDINATION
The "Passion Drives Us All" campaign, created by TBWA/Qatar, celebrates the partnership between Qatar Foundation and FC Barcelona. Highlighting shared values of excellence in education, research, and sport, the campaign featured a visually stunning TV commercial filmed in Barcelona’s iconic locations, produced by Wolf & Crow. Our agency collaborated as a secondary partner, supporting the digital advertising roll-out.
We produced HTML-coded banners, adapted assets for Arabic, Spanish, and French audiences, resized the master TVC for online platforms, and worked with media agencies to meet global deadlines, ensuring a seamless and consistent campaign launch.
"Passion drives us all" is based on a shared vision of Qatar Foundation and FC Barcelona to constantly push for higher levels of achievement. Through activities such as QF's research and education initiatives, and FCB's on-field competition and youth development programs, their combined efforts have helped both organizations reach more people than ever before. The campaign is intended to raise awareness and celebrate this unique partnership between two like-minded global organizations.
Deployment Strategy
Our strategy focused on precision and collaboration to ensure seamless execution. We meticulously planned formats and deadlines with media partners, leveraging tools for HTML coding, video editing, and language adaptation. Clear communication and attention to detail enabled us to deliver high-quality assets aligned with the master campaign and global launch timelines.
