Uniting Global Hospitality with the Star Power of Bollywood
CREATIVE STRATEGY AND COPYWRITING
VISUAL DESIGN AND LAYOUT DEVELOPMENT
MEDIA ADAPTATIONS
DIGITAL AND SOCIAL CONTENT CREATION
The ALL - Live Limitless campaign marked a high-profile collaboration between Accor Hotels and Bollywood star Katrina Kaif, introducing the brand’s loyalty program to the Indian market. Photography and video production were managed by Accor India, delivering assets that exuded sophistication and aligned seamlessly with the campaign’s luxurious tone.
Trivium utilised these assets to create a cohesive suite of advertising creatives across print, outdoor, digital, and social platforms. Through refined layouts and a focus on consistent branding, the campaign successfully bridged Accor’s global identity with the preferences of Indian audiences, reinforcing the exclusivity and appeal of the loyalty program.
"We are delighted to have Katrina Kaif partner with us and share her personal experiences as a member of ALL - Accor Live Limitless. Katrina is the ideal match for our brand and embodies the brand ethos. Her influence on people across India, and beyond, positions her as the perfect representative for our loyalty programme. Her insights on travel, lifestyle and loyalty will undoubtedly resonate with our members and inspire more people to join our lifestyle programme. At Accor, we believe that loyalty is a two-way street, and we are committed to delivering exceptional experiences to our members." - Puneet Dhawan, Sr Vice President of Operations, India and South Asia at Accor
Creative Strategy
Our approach blended ALL - Live Limitless and Accor’s brand identities with the campaign’s refined, fashion-inspired visuals. Copywriting was crafted to feel personal yet directive, emphasizing exclusivity and loyalty benefits across Accor’s Indian hotel brands. The campaign featured large-format outdoor ads across highways, malls, airports, and metro stations in major cities. Trivium collaborated closely with Accor’s India media agency to plan placements and ensure effective rollout. Complemented by digital and social advertising, the campaign delivered a consistent, impactful narrative.
