Aqua Elegance:
Redefining Jumeirah Beach Hotel’s Graphic Style
CREATIVE STRATEGY DEVELOPMENT
GRAPHIC THEME DESIGN
AQUATIC-HUE INSPIRED VISUALS
KIDS CLUB COMMUNICATIONS DESIGN
PRINT AND PRODUCTION TOUCHPOINTS
COLLATERAL ARTWORK ADAPTATION
Trivium partnered with Jumeirah Beach Hotel following its 2018 refurbishment to craft a vibrant new graphic theme reflecting its oceanic surroundings. The creative team designed visuals inspired by the resort’s aqua-atmosphere, blending aquatic hues with subtle golden accents that captured the essence of luxury and relaxation.
These visuals were adapted across print and production-based touchpoints, ensuring consistent representation of the hotel’s refreshed identity. Special emphasis was placed on designing Kids Club communications, aligning them with the master theme while embracing the family-friendly ethos of the hotel.
Trivium’s work successfully brought Jumeirah Beach Hotel’s refreshed personality to life, enhancing its appeal to guests while maintaining its status as a beloved icon. The graphic theme not only reflected the hotel’s unique character but also elevated its brand communications across all platforms.
Design Strategy
Our design strategy centered on capturing the essence of Jumeirah Beach Hotel’s oceanic setting. By blending aquatic tones with subtle golden accents, we ensured a harmonious balance of elegance and relaxation. The visuals were designed to resonate across guest and corporate communications, with adaptations for Kids Club elements to align with the family-friendly theme. Every detail was crafted to reinforce the hotel’s refreshed identity while enhancing its visual appeal.
