All-Inclusive Escape:
Launching Hampton by Hilton’s Marjan Island Resort
INTEGRATED ADVERTISING CAMPAIGN
MASTER VISUAL CONCEPT
VIDEO COMMERCIAL PRODUCTION
RADIO COMMERCIALS IN ENGLISH AND ARABIC
360 MARKETING ROLLOUT
BRAND CAMPAIGN DEVELOPMENT
LIFESTYLE-CENTRIC ADVERTISING
TACTICAL PROMOTION MESSAGES
PRINT, DIGITAL, AND SOCIAL EXECUTION
VISUAL STORYTELLING
Hampton by Hilton debuted its first-ever all-inclusive resort in the summer of 2021 on Marjan Island in Ras Al Khaimah. To mark this milestone, Trivium developed an integrated advertising campaign with a 360 marketing rollout that highlighted the resort’s unique offerings.
The campaign featured a master visual concept created with advanced image manipulation, ensuring a captivating presence across various advertising media. In addition, we produced a video commercial that aired in cinemas and on YouTube, along with radio commercials in both English and Arabic.
Our creative strategy emphasized the resort’s all-inclusive appeal, presenting it as the ultimate getaway for relaxation and leisure. This approach not only introduced the Hampton brand to a new audience but also positioned it as a key player in the region’s hospitality sector.
Execution Strategy
Our execution strategy for Hampton by Hilton’s launch focused on delivering a cohesive and immersive campaign that appealed to diverse audiences. The master visual concept was designed to capture attention across channels, while the video and radio commercials highlighted the resort’s unique all-inclusive experience. By integrating various media platforms, we ensured maximum visibility and engagement, effectively establishing the resort’s presence in the UAE hospitality market.
