Celebrating a Dynamic Collaboration Between Travel and Cultural Discovery
CREATIVE STRATEGY
CAMPAIGN DEVELOPMENT
VISUAL DESIGN AND DEVELOPMENT
DIGITAL AND SOCIAL CONTENT CREATION
The Etihad Holidays Morocco Tourism campaign celebrated the collaboration between Etihad Holidays and Morocco Tourism, showcasing the vibrant charm and cultural richness of Morocco. The campaign’s visual direction captured young, curious travellers as they explored Morocco’s dazzling streets and iconic landmarks, their expressions of wonder and fascination bringing the destinations to life.
Trivium executed the campaign across print, outdoor, digital, and social platforms, blending vivid imagery of Morocco’s architecture and cityscapes with Etihad’s dynamic branding. This immersive approach not only highlighted the allure of Moroccan travel but also resonated with adventurous audiences, inspiring a sense of discovery while reinforcing Etihad’s reputation for offering exceptional travel experiences.
Morocco holidays provide a feast for the senses – from spellbinding souks abundant with colour, energetic street theatre in bustling city squares and bowlfuls of mouthwatering, aromatic cuisine. Holidays in Morocco can be whatever you wish – whether you’re searching for a culture trip through marvellous medinas or an extravagant stay perfect for a romantic getaway. Etihad's holiday packages ensure travellers experience this North African wonder in style.
Creative Strategy
Our approach harmonised Morocco’s vibrant allure with Etihad’s dynamic branding, creating a cohesive aesthetic across all elements. Imagery was meticulously retouched to highlight the curiosity of travellers exploring Morocco’s iconic streets. Copywriting evoked discovery and adventure, while social and digital assets were tailored for consistency in tone and style. Adhering to guidelines from both Etihad and Morocco Tourism, we delivered visually engaging messaging for a global audience.
