The Gift of Choice:
Elevating the Emaar Gift Card
ADVERTISING CAMPAIGNS
MARKETING ACTIVATIONS
MIXED MEDIA STRATEGIES
TACTICAL PROMOTIONS
CONCEPTUAL CREATIVE DEVELOPMENT
The Emaar Gift Card is Dubai’s ultimate gifting solution, providing access to a variety of premium experiences, from shopping and dining to entertainment and relaxation. As a retained agency, Trivium has played a pivotal role in creating impactful campaigns that highlight the card’s benefits and extensive redemption networks.
Campaigns like 'Gift Happiness' and 'Gift of Choice' were designed to build brand awareness, engage mall shoppers, and drive loyalty among Dubai residents. Tactical promotions, including innovative features like 'Group Gifting,' effectively boosted card sales and redemptions. Trivium worked closely with Emaar’s marketing team to craft strategies that positioned the card as the ‘Absolutely Everything’ Gift Card.
The result has been a series of successful campaigns and activations that continue to resonate with diverse audiences, strengthening the Emaar Gift Card’s presence in the market.
Execution Strategy
Our strategy focused on positioning the Emaar Gift Card as the go-to choice for flexibility and convenience. By combining mixed media campaigns with tactical promotions, we created engaging concepts tailored to varied audiences. This included year-round activations, visually impactful creatives, and innovative features like 'Group Gifting,' ensuring strong market presence and user engagement across multiple channels.
