Elevating Elegance:
Redefining Burj Al Arab’s Graphic Style
GRAPHIC STYLE REDESIGN
VISUAL CONCEPT CREATION
INTERNAL COMMUNICATION TOUCHPOINTS
OPERATIONAL COLLATERALS ADAPTATION
Trivium partnered with the iconic Burj Al Arab hotel to redefine its graphic style as part of a broader revitalization initiative. Our creative team crafted visuals inspired by the hotel’s sail-like silhouette, blending vibrant sky hues with regal tones and luxurious golden accents reflective of its interiors.
The designs were adapted across internal communication materials and operational collaterals, ensuring consistency with the hotel’s luxurious identity. This revitalized graphic style elevated the overall guest and corporate communication experience while reinforcing Burj Al Arab’s standing as a global icon.
Design Strategy
Our design strategy focused on creating an elegant and cohesive graphic style. By incorporating the hotel’s iconic silhouette, vibrant color palettes, and luxury finishes, we ensured every design element aligned with Burj Al Arab’s brand ethos and operational requirements.