Transforming Hospitality:
Establishing Brand Disciplines for Aldar Hotels & Hospitality
BRAND ROLLOUT
BRAND GUIDELINES DEVELOPMENT
COMMUNICATION PRINCIPLES DEFINITION
TEMPLATE CREATION
FLEXIBLE MESSAGING FRAMEWORK
Trivium partnered with Aldar Hotels & Hospitality (AH&H) to establish brand disciplines that balanced corporate consistency with the creative flexibility needed for hospitality communications. AH&H, as a sub-entity of Aldar, required unique communication guidelines that maintained alignment with the master brand while resonating with hospitality peers and guests.
Our team developed comprehensive communication principles, templates, and visual assets tailored to the hospitality industry. These tools allowed AH&H to project a unified yet distinct identity, accommodating both B2B and guest-focused messaging. By ensuring adaptability, the guidelines supported both corporate standards and dynamic creative expressions.
The result was a cohesive framework that empowered AH&H to communicate effectively across all touchpoints, solidifying its position as a leader in the hospitality sector.
Aldar, the leading real estate developer, investor, and manager in the UAE, is contributing to Abu Dhabi’s growth as a premier tourism and leisure destination through a complete transformation of its hospitality portfolio in partnership with global luxury brands.Aldar’s ambitious plans for hospitality mirrors the significant investment underway across the business, guided by a strategy for transformational growth, which is driving rapid expansion and diversification alongside consistent upgrade and optimisation of Aldar’s assets and operating platforms. - Zawya.com
Execution Strategy
Our execution strategy emphasized balancing Aldar’s corporate standards with the unique demands of the hospitality sector. We crafted versatile communication tools and templates, integrating visual assets that resonated with industry expectations while maintaining brand alignment. This approach ensured consistency, flexibility, and effective messaging for diverse audiences.
