Empowering Futures:
Branding Accor’s Tamayyaz Nationalization Program
BRAND IDENTITY DESIGN
VISUAL LANGUAGE DEVELOPMENT
COMMUNICATION ASSETS CREATION
OPERATIONAL COLLATERALS PRODUCTION
PROGRAM PROMOTIONAL MATERIALS
Trivium collaborated with Accor to develop the branding for Tamayyaz, a strategic program designed to support the nationalization of hospitality careers in Saudi Arabia, in alignment with Vision 2030. As the largest hospitality operator in the region, Accor combined its Career Development Programs with initiatives by the Saudi Ministry of Tourism to launch Tamayyaz.
Our work included creating a distinctive brand identity and establishing a cohesive visual language to reflect the program’s goals and values. We also produced communication assets and operational collaterals to support candidates and promote the program effectively.
The result was a strong and impactful brand presence for Tamayyaz, underscoring Accor’s commitment to advancing hospitality career opportunities while supporting Saudi Arabia’s nationalization objectives.
Design Strategy
Our design strategy focused on creating a visual identity for Tamayyaz that reflected the program’s vision and objectives. By combining modern aesthetics with culturally resonant design elements, we developed a cohesive and impactful brand language. This ensured alignment with Accor’s overarching brand ethos and the program’s focus on empowering hospitality careers in Saudi Arabia.
