Radio campaign to promote the Paradise Island attraction at Dubai Aquarium

For the Paradise Island campaign, the Dubai Aquarium & Underwater Zoo at The Dubai Mall was converted to resemble a tropical island, giving its customers an opportunity to enjoy an exotic holiday experience in the heart of the city. Trivium was appointed to produce a radio commercial to promote this campaign on prime-time across popular radio channels in Dubai. The script used a simple-yet-clever premise with sound effects and music mixed to communicate this message, giving the listener a teaser of the kind of destination they could find themselves in if they visited the Aquarium. This bilingual campaign was scripted and produced by the team at Trivium.

Scope of work:
Conceptualisation and writing of script, sourcing of voice-overs and music with recording, sound-engineering.