Promoting the U By Emaar program benefits to mall shoppers

Bringing together the diverse brands in the Emaar portfolio, U By Emaar enables its loyal customers to create memories and enjoy unique experiences while earning valuable loyalty points called Upoints. A loyalty programme designed around individuals, Upoints can be used to enjoy discounts and privileges against hotel stays, spa treatments, restaurants and entertainment venues across popular locations.

To remind Emaar Mall shoppers and UBE members of the program and its benefits, Trivium developed a campaign series that visually communicated the earn and spend benefits in live settings. This dual-visual campaign combined experiences and venues to effectively showcase how UBE members could earn Upoints through basic expenses and later redeem them at many exciting leisure destinations in the Emaar ecosystem. The campaign was primarily featured through ambient marketing and mall activations with additional support on social media, digital and print advertising.