Trivium collaborated with Aldar Hotels & Hospitality to establish a unified brand identity that seamlessly aligns with Aldar’s master brand while resonating uniquely with the hospitality industry. By developing comprehensive communication principles, visual guidelines, and adaptable templates, we created a framework that supports both corporate and creative messaging. This initiative elevated AH&H’s presence in the market while maintaining flexibility for diverse communication needs. Read more recent news about Aldar Hospitality’s in the article below from The National.
Aldar Properties, Abu Dhabi’s biggest property developer, is investing Dh1.5 billion ($408 million) to transform its hotel portfolio amid a boom in the UAE’s tourism sector.
As part of the strategy, Aldar is partnering with Hilton to operate the Eastern Mangroves hotel in the capital under the Waldorf Astoria brand with new premium rooms and suites, a new retail mix and enhancements to the promenade and marina planned.
It is also revising its entire master plan at Yas Plaza to turn the six-hotel complex into a fully integrated resort that will be operated by IHG’s ‘Vignette Collection’ brand and renamed Straylight Yas, Aldar said on Wednesday, adding that it will be the “largest Vignette Collection resort in the world”.
Aldar’s hotel in Al Dhafra region, formerly known as Tilal Liwa, will also be part of the Vignette Collection brand, with new luxury suites and other upgrades. The collection is IHG’s newest luxury and lifestyle brand.
“We see a tremendous opportunity to enhance and reposition our hotel portfolio to meet expected demand in the luxury segment while maximising the revenue potential of each asset,” Talal Al Dhiyebi, group chief executive of Aldar, said.
