Rewarding Memories:
Showcasing the U By Emaar
Loyalty Program
LOYALTY PROGRAM CAMPAIGN DEVELOPMENT
DUAL-VISUAL COMMUNICATION STRATEGY
AMBIENT MARKETING AND MALL ACTIVATIONS
SOCIAL MEDIA AND DIGITAL PROMOTIONS
PRINT ADVERTISING
U By Emaar is a loyalty program that brings together the diverse brands under Emaar’s portfolio, offering members the opportunity to earn Upoints through daily expenses and redeem them for exclusive experiences. To promote the program’s benefits among mall shoppers and UBE members, Trivium developed a visually dynamic campaign series.
The campaign utilized a dual-visual approach, showcasing live settings of earning and redeeming rewards across Emaar’s ecosystem, from dining and hotel stays to spa treatments and entertainment venues. Through ambient marketing and mall activations supported by social media, digital platforms, and print advertising, the campaign effectively highlighted the program’s unique value proposition.
Trivium’s efforts reinforced U By Emaar’s position as a premier loyalty program, driving engagement, increasing member participation, and showcasing the breadth of experiences available within the Emaar ecosystem.
Execution Strategy
Our execution strategy for U By Emaar focused on creating a dual-visual campaign that seamlessly integrated earning and redemption scenarios. By leveraging ambient marketing and mall activations, we brought the loyalty program’s benefits to life in dynamic, real-world settings. This was complemented by vibrant digital, social, and print creatives that extended the campaign’s reach, ensuring high visibility and engagement among mall shoppers and loyalty members.
