Find Your Suite Spot:
Celebrating Marriott’s Luxury Hotels in the UAE
BRAND CAMPAIGN DEVELOPMENT
LIFESTYLE-CENTRIC ADVERTISING
TACTICAL PROMOTION MESSAGES
PRINT, DIGITAL, AND SOCIAL EXECUTION
VISUAL STORYTELLING
Marriott International’s MILUX collection encompasses some of the world’s most prestigious luxury hotel brands, including Edition, Ritz Carlton, St. Regis, and JW Marriott. As part of a regional initiative to promote their high-end suites in the UAE, Trivium developed a lifestyle-centric campaign titled 'Find Your Suite Spot.'
The campaign showcased the luxury and sophistication of MILUX suites, complemented by breathtaking views and unique guest experiences. Vibrant visuals captured the essence of Marriott’s offerings while tactical messages highlighted Marriott Bonvoy double earnings and early-booking benefits. Trivium’s work extended across print, digital, and social media channels, ensuring maximum reach and engagement.
The campaign successfully reinforced MILUX’s reputation for luxury hospitality while driving interest and bookings through its compelling and targeted communication strategy.
Execution Strategy
Our strategy for the MILUX campaign focused on crafting a narrative that combined visual elegance with clear value propositions. By leveraging high-impact visuals and highlighting tactical benefits, we created a campaign that appealed to both aspirational and practical sensibilities. The use of diverse channels ensured broad audience engagement, solidifying Marriott’s luxury positioning in the UAE market.
