Electrifying Tropics:
Rebranding La Piscina at Palazzo Versace Dubai
REBRANDING CONCEPT DEVELOPMENT
EXOTIC LIVERY DESIGN
VISUAL IDENTITY CREATION
BRANDING INSPIRED BY VERSACE STYLE
TROPICAL ENVIRONMENT INTEGRATION
MARKETING COMMUNICATIONS
Trivium partnered with Palazzo Versace Dubai to rebrand La Piscina, a vibrant pool-club concept and the city’s hottest weekend party destination. Inspired by tropical surroundings and the bold, avant-garde Versace aesthetic, our team crafted an exotic livery design that perfectly captured the venue’s electrifying vibe.
The rebranding exercise focused on creating a dynamic visual identity that blended vibrant colors and bold patterns reflective of Versace fashion, seamlessly complementing the lively atmosphere of La Piscina. The branding extended to marketing communications and touchpoints, ensuring a consistent and impactful presence.
The result is a visually stunning and engaging brand that elevated La Piscina’s status as Dubai’s ultimate destination for luxury poolside experiences and memorable weekend celebrations.
Design Strategy
Our design strategy for La Piscina revolved around creating an immersive and vibrant identity that embodied both tropical elegance and Versace’s daring fashion style. By integrating bold patterns, vivid colors, and exotic elements, we developed a cohesive visual language that resonated with the venue’s luxurious yet lively character. This strategy ensured the branding complemented the venue’s party atmosphere while aligning with Palazzo Versace’s iconic image.
