A Vibrant Start:
Crafting Happy Earth Organic’s Brand Identity
BRAND IDENTITY DESIGN
VISUAL JOURNEY DEVELOPMENT
PRODUCT PACKAGING DESIGN
WEBSITE UI DESIGN
CUSTOMER COMMUNICATIONS
SOCIAL MEDIA CONTENT PRODUCTION
LAUNCH ACTIVATIONS
Trivium partnered with Happy Earth Organic, a UAE-based organic foods venture, to create a dynamic brand identity that celebrates healthy living and community values. From conceptualizing the visual journey to developing a vibrant design language, we ensured the brand’s personality resonated with its audience.
Our work included designing product packaging that reflected the brand’s organic ethos, establishing clear brand principles, and extending the design across customer communications. We also designed the website UI, offering users an intuitive platform to explore and purchase organic, natural, and healthy food products.
To support the brand’s launch, we produced compelling social media content and facilitated marketing activations, reinforcing Happy Earth Organic’s positioning as a one-stop shop for authentic, healthy organic foods. The result was a cohesive and impactful brand presence that set the stage for its successful market entry.
Design Strategy
Our design strategy focused on creating an approachable yet vibrant identity for Happy Earth Organic. By blending earthy tones with modern design elements, we captured the essence of organic living while ensuring versatility across packaging, digital platforms, and communications. The strategy aimed to build a community-driven brand that inspires healthier lifestyles.
