Transforming Care: Bringing Emirates Hospital’s Bold New Vision to Life
BRAND ROLLOUT
BILINGUAL COMMUNICATIONS
PRINT COLLATERALS
SERVICE COMMUNICATIONS
COPYWRITING
PRINT PRODUCTION
ADVERTISING CAMPAIGN
Following a bold rebrand, Emirates Hospital embarked on a transformative journey — and we were there to bring it to life every step of the way. From meticulously crafted marketing collaterals to a far-reaching city-wide advertising campaign, we rolled out a refreshed brand experience that speaks to care, excellence, and the future of modern healthcare.
Tasked with rolling out Emirates Hospital’s rebrand, we created bilingual brochures, tri-folds, posters, and launch announcements, ensuring that each piece reflected the hospital's new identity. Our collaborative efforts extended to the design of exterior signage for the outer facade, further enhancing the hospital’s presence in the cityscape. These initiatives culminated in a powerful city-wide campaign that proudly announced the hospital's enhanced facilities, expanded services, and a revitalised brand presence that positions it as a leader in healthcare excellence.
"The relaunch of Emirates Hospital marks a pivotal step toward a bold new future. With a revitalised brand identity, modernised facilities, and a renewed commitment to excellence, we are well-positioned to redefine healthcare experiences and drive sustainable growth for years to come." - Christian Schuhmacher, Executive Chairman, Emirates Healthcare Group
Execution Strategy
Our strategy brought Emirates Hospital's new brand to life. We developed key collaterals like brochures, tri-folds, posters, and launch announcements with consistent bilingual messaging. Signage on the hospital’s facade reinforced its renewed presence, while a bold city-wide campaign spotlighted upgraded facilities, expanded services, and a revitalised brand identity.
