Elevating Brand Presence at the Heart of the Singapore Grand Prix
CREATIVE STRATEGY DEVELOPMENT
METRO ACTIVATION CONCEPTUALIZATION
VISUAL DESIGN AND BRANDING FOR CITY HALL MRT
LARGE-FORMAT ARTWORKING
DIGITAL CONTENT CREATION
LOBBY BRANDING FOR ACCOR HOTELS
MULTI-TOUCHPOINT BRAND VISIBILITY EXECUTION
The 2023 Singapore Grand Prix provided an ideal platform for Accor Hotels to promote their loyalty program, ALL - Accor Live Limitless, leveraging the high footfall of international visitors and commuters. Trivium was entrusted to create visually compelling branding for strategic locations, ensuring the ALL brand had a commanding presence during this global event.
The campaign centered on a complete takeover of City Hall MRT Station, one of Singapore’s busiest transit hubs. Key elements included branded escalator areas, walls, pillars, banners, digital screens, and platform artworks, creating an immersive commuter experience. Entry and exit points were also adorned with impactful visuals, enhancing visibility for thousands of daily riders.
In addition, Accor’s Swissôtel Stamford and Fairmont Singapore lobbies featured large-format pillar wraps and creative installations, engaging hotel guests en route to the race.
This multi-touchpoint campaign successfully reinforced ALL’s visibility, strengthening brand recognition among a global audience during one of Singapore’s most high-profile events.
Creative Strategy
The ‘All Ways On My Mind’ campaign was designed to seamlessly integrate Accor’s brand ethos with the dynamic energy of the Singapore Grand Prix. Trivium’s creative approach centered on lifestyle and hotel setting visuals, enhanced with a flowing silk graphic element in complementing colours. This created a consistent and sophisticated visual language across all touchpoints. By leveraging the high footfall at City Hall MRT Station and Accor’s flagship hotel lobbies, the campaign maximized visibility while maintaining an aspirational tone. The strategic placement of visuals and engaging designs ensured that ALL - Accor Live Limitless remained top of mind for an international audience throughout the event.
