Blending Turkish Heritage with the Elegance of Palm Beach Luxury
LOGO DESIGN AND IDENTITY DEVELOPMENT
BRAND ASSET CREATION
TYPOGRAPHY AND COLOUR PALETTE DESIGN
MENU AND COLLATERAL DESIGN
BRAND GUIDELINES CREATION
The branding for Kalian by the Beach celebrated the seamless fusion of Turkish heritage with the luxurious beachfront setting of Raffles The Palm Dubai. Drawing inspiration from Kufic typography, intricate Turkish patterns, and the rustic charm of Istanbul’s alleys, the design reflected the lounge’s rich cultural roots while complementing its modern elegance.
Trivium brought this vision to life by designing a cohesive logo and identity system, supported by carefully curated brand assets, including typography, colour palette, and brand graphics. These elements were meticulously applied to create menus for food, beverages, and shisha, along with operational collaterals that blended functionality with style.
Through thoughtful design and detailed execution, Trivium developed a brand experience that resonated with the charm of Turkish culture while elevating the luxurious appeal of Raffles The Palm Dubai.
This rooftop lounge offers spectacular views of the Dubai skyline where guests can savour a delightful menu of sharing plates and make the most of Happy Hour. Kalian is the ideal alfresco setting to indulge in an elevated evening of revelry as the sun sets over the city.
Design Strategy
Our approach for Kalian by the Beach focused on merging Turkish cultural motifs with the luxurious ambiance of Raffles The Palm. The design drew inspiration from Kufic typography and traditional Turkish patterns, creating an identity that was both authentic and contemporary. The visual language was carefully crafted to complement the lounge’s opulent setting, featuring a rich colour palette and intricate brand graphics. These elements were integrated into the design of menus and operational collaterals, ensuring consistency across all touchpoints. By combining cultural depth with modern elegance, we delivered a brand that truly captured the spirit of Kalian by the Beach.
