Showcasing a Remarkable Partnership Between Two Icons of Luxury and Lifestyle
CREATIVE STRATEGY
CAMPAIGN DEVELOPMENT
VISUAL DESIGN AND DEVELOPMENT
DIGITAL AND SOCIAL CONTENT CREATION
The "Unlock Jumeirah with Visa" campaign celebrated the prestigious partnership between Jumeirah Hotels & Resorts and Visa, offering exclusive benefits to cardholders. The campaign’s art direction elegantly captured lifestyle moments within Jumeirah’s luxurious settings, using the architecture’s inherent geometry to subtly echo the form of a Visa card, with the logo seamlessly integrated into the composition.
Trivium brought this concept to life through a suite of visually striking assets spanning print, outdoor, digital, and social platforms. By harmonising Jumeirah’s signature luxury with Visa’s global sophistication, the campaign resonated deeply with an audience seeking unparalleled travel and hospitality experiences.
As part of the "Unlock Jumeirah with Visa" campaign, cardholders enjoyed exclusive benefits, including up to 20% off on rooms and suites at Jumeirah Hotels & Resorts in destinations like the UAE, Maldives, and Bali. Dining discounts of up to 25% were offered at Jumeirah’s world-class restaurants, alongside up to 20% off spa treatments at select Talise Spas. These offers highlighted the campaign’s focus on luxury and exclusivity, enhancing the appeal of Jumeirah’s iconic hospitality.
Creative Strategy
Our approach emphasised a seamless blend of Jumeirah’s luxury ethos with Visa’s sleek branding, achieving a cohesive aesthetic across all assets. Images were carefully retouched to enhance the elegant visual framing, while copywriting was crafted to align with both brand identities. Social content and digital advertisements were adapted to ensure consistency in tone and style, adhering to mixed guidelines from Jumeirah and Visa. Through meticulous attention to detail, we delivered high-quality visuals and messaging for a global audience.
